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Privacy Policy Requirements

When integrating the Zesty SDK into your application, you must update your privacy policy to comply with advertising regulations, including Google's publisher policies. This guide outlines the required disclosures.

Why This Matters​

Zesty serves programmatic ads through Google Ad Manager and other demand partners. As a publisher, you're required to:

  • Disclose the use of third-party advertising
  • Inform users about data collection and cookies
  • Provide opt-out mechanisms for personalized ads
  • Comply with regional privacy laws (GDPR, CCPA, etc.)

Required Privacy Policy Disclosures​

Your privacy policy must include the following information:

1. Third-Party Advertising Disclosure​

Add a section explaining that third-party vendors serve ads in your application:

Third-Party Advertising

We use third-party advertising companies, including Google and other demand partners through Zesty, to serve ads when you use our application. These companies may use information about your visits to this and other websites or applications in order to provide advertisements about goods and services of interest to you.

2. Cookies and Tracking Technologies​

Disclose the use of cookies and similar technologies:

Cookies and Similar Technologies

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our application or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our sites and/or other sites on the Internet.

These technologies help to:

  • Serve ads based on your interests
  • Measure the effectiveness of ads
  • Prevent the same ad from being shown repeatedly
  • Remember your preferences

3. Data Collection by Advertising Partners​

Explain what data advertising partners may collect:

Information Collected by Advertising Partners

Our advertising partners may collect the following types of information:

  • Device identifiers and IP address
  • Browser type and operating system
  • Pages or content viewed within our application
  • Time spent on pages or in application
  • Referring URLs and search terms
  • General geographic location (city, region, country)

4. Opt-Out Options​

Provide clear instructions for opting out of personalized advertising:

Your Choices and Opt-Out Options

You may opt out of personalized advertising by visiting:

Please note that opting out of personalized ads does not stop ads from being displayed; you will still see ads, but they may be less relevant to your interests.

5. Regional Compliance (EU/UK Users)​

For users in the European Economic Area, UK, and Switzerland:

For Users in the European Economic Area, UK, and Switzerland

We obtain your consent before placing cookies or collecting personal data for advertising purposes. You can manage your consent preferences at any time through our consent management tool.

Under GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Data portability

To exercise these rights, contact us at [your contact email].

6. US State Privacy Laws (CCPA/CPRA)​

For California and other US state residents:

For California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to:

  • Know what personal information is collected
  • Know whether your personal information is sold or disclosed
  • Opt out of the sale of personal information
  • Access your personal information
  • Request deletion of your personal information
  • Non-discrimination for exercising your privacy rights

To opt out of the sale or sharing of personal information for targeted advertising, [provide mechanism].

Sample Privacy Policy Section​

Here's a complete sample section you can adapt for your privacy policy:

ADVERTISING

Our application displays advertisements served by third-party advertising
networks, including Google, through the Zesty advertising platform.

These advertising partners use cookies and similar tracking technologies to
collect information about your use of our application and other websites.
This information may be used to provide advertisements tailored to your
interests.

Information that may be collected includes:
- Device and browser information
- IP address and approximate location
- Application usage patterns
- Interaction with advertisements

You can opt out of personalized advertising by visiting:
- Google Ads Settings: https://www.google.com/settings/ads
- Digital Advertising Alliance: https://optout.aboutads.info/

For users in the EU/UK/Switzerland: We use a consent management platform
to obtain your consent before serving personalized ads.

For California residents: You have the right to opt out of the sale of
your personal information. Contact us at [email] to exercise this right.

Placement Requirements​

Your privacy policy should be easily accessible from:

  • Your application's main menu or settings
  • Your website footer
  • Any sign-up or registration pages
  • App store listings (where applicable)

For users in regions requiring consent (EU, UK, Switzerland), you must implement a Consent Management Platform (CMP) that:

  • Is certified by Google
  • Integrates with the IAB Transparency and Consent Framework (TCF)
  • Obtains consent before serving personalized ads

Popular certified CMPs include:

  • Cookiebot
  • OneTrust
  • Usercentrics
  • Quantcast Choice

Additional Resources​

Questions?​

If you have questions about privacy policy requirements, contact us at [email protected] or join our Discord community.