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Getting Started

Welcome to Zesty! This guide will walk you through everything you need to know to launch your first advertising campaign in XR environments.

What is Zesty?​

Zesty is the leading advertising platform for XR (Extended Reality) environments, including VR headsets like Meta Quest and Apple Vision Pro. We help brands reach engaged audiences in immersive 3D spaces with native advertising that feels natural and non-intrusive.

Why Advertise in XR?​

Engaged Audiences​

  • 100% verified XR users: All traffic comes from actual headset users
  • High attention rates: Immersive environments capture full user attention
  • Early adopters: Reach tech-forward consumers with disposable income

Unique Ad Formats​

  • 3D billboards: Large-scale advertising in virtual worlds
  • Environmental integration: Ads that blend naturally into virtual spaces

Quick Start Checklist​

Follow these steps to launch your first campaign in under 24 hours:

✅ Phase 1: Account Setup (15 minutes)​

  1. Create your advertiser account
    • Sign up with business email
    • Add payment method

✅ Phase 2: Campaign Planning (30 minutes)​

  1. Define your campaign objective

    • Brand awareness
    • Website traffic
    • Lead generation
    • Product sales

  2. Set your budget

    • Daily spending limit
    • Total campaign budget

✅ Phase 3: Creative Preparation (1-2 hours)​

  1. Choose your ad format

    • Billboard ads for maximum visibility
    • Medium rectangle for versatile placement

  2. Design for XR

    • Use bold, readable text
    • Consider viewing angles and distances

✅ Phase 4: Campaign Launch (30 minutes)​

  1. Create your campaign
    • Upload creative assets
    • Configure budget and schedule

Best Practices for XR Advertising​

Creative Design​

  • Make it immersive: Use the 3D space effectively
  • Focus on interaction: Enable users to explore and engage
  • Optimize for performance: Keep file sizes reasonable

Budget Management​

  • Start small: Begin with modest budgets while learning
  • Set realistic expectations: XR advertising is premium but effective
  • Plan for seasonality: Consider gift-giving seasons
  • Monitor closely: XR metrics can change quickly

Common Questions​

How much should I budget for my first campaign?​

We recommend starting with $500-1000 daily budget to gather meaningful data while testing different approaches.

What makes a good XR ad creative?​

Successful XR ads are:

  • Visually striking and attention-grabbing
  • Interactive and engaging
  • Optimized for viewing in 3D space

How do I measure success?​

Key metrics include:

  • Impressions: Reach and visibility
  • CTR: User engagement and interest
  • Conversion rate: Actual business results
  • ROAS: Return on advertising investment

Getting Help​

Direct Support​

  • Account management: For campaigns over $10,000/month
  • Creative services: Custom asset creation available

Ready to Start?​

Set up your advertiser account now and join the growing community of brands succeeding in XR advertising.

Have questions? Our team is here to help you succeed. Contact us at [email protected] or start a live chat.